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One of the best things you can do for your website is to know and target your audience.
Who, specifically, do you want to come to your site?
Why would they want to come to your site?
Why would they want to stay?
If you put key points on the homepage that attract the target audience, that will give you the better chance that they will look around your site.
If you can list the types of visitors that you are targeting, it will help you choose the right material for your homepage, which is the first impression, and it may be the only impression if it's not done well.
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